My skillsets

Hi! I'm Marlene.

Design and illustration have been a passion since I began drawing on the walls of my apartment in New York. An avid concert-goer since age 12 (I saw the Ramones), I seek creative inspiration in music, teaching my niece to draw and photographing street art.

An award-winning Principal Product Designer with 12+ years of experience delivering consumer-facing digital solutions in the e-commerce, media and healthcare space. I am a hands-on creative, with a deep knowledge of prototyping, design systems, user testing, product strategy, leading and driving business goals for creative collaboration.

Have a look at some of my areas of focus.

  • Managing communication

    Part of the success of a product lifecycle is to drive stakeholder alignment around research insights and design decisions, while engaging teams behind a coherent and compelling vision.

    Managing communication

  • Team development & growth

    I thrive when helping team members grow in their maturity of design best practices, working in partnership with global design leaders to develop the team as a whole.

    Team development and growth

  • Product designer with visual skills

    My career began as a visual designer and moved into the world of UX at Nickelodeon. I'm a creative who understands interactions, layout and color, capable of creating a killer customer journey flow.

    PProduct designer with visual skills

  • Design systems advocacy

    At Peacock, I've concepted and co-host a bi-monthly workshop, where we cover Design Systems updates, best practices for file management and prototyping. I've also led the Design Systems animation team at Nick.

    Design systems geek

  • Testing & prototyping

    Committed to building prototypes across a range of visual fidelity, I use best practices for qual and quant testing. I collaborate with Strategists, UX copy and Customer Insights to identify our test plan.

    Testing and prototyping

  • From web to TV

    I have crafted mainly B2C products on Web, iOS, Android TV, tvOS, Fire TV & Roku, also managing a B2B wealth management product for a large financial institution.

    Platforms I've designed for

Experience

  • Peacock TV (Global Streaming Platform)

    Sr. Product Designer, (Acting Principal Designer), Commerce

    Dec 2021 - Present, New York

    Acting Principal Designer on Partnerships track, responsible for the development, customer experience and implementation of a customer-centric product strategy for four streaming global propositions with various partners including Xfinity, JetBlue, XClass TV, Samsung, Roku, Xumo TV and Xumo Stream Box.



    Delivering paid subscriber growth above and beyond aggressive targets for 2023, launching the team's first introductory Peacock Offer for Roku customers, with subscriber growth 15% above target.



    Strategized, defined, designed and delivered paid subscriber growth above and beyond aggressive targets for cable partners, rolling free Peacock TV streaming customers to paid.



    Creative lead for enterprise partnership activation journey for JetBlue, partnering with marketing for end-to-end customer experience. Consistently pivoted for a fast-paced delivery, articulating improvements to stakeholders for the Peacock Activation experience.



    Designed and tested Activation initiative for Comcast customers who purchase bundled Telco packages, offering free access to Peacock.



    Collaborating with Design Systems team to increase efficiencies: Implementation of low res “flow card” library, hi res page template library, and streamlined “handoff” tools for design and tech. Co-lead for Figma training sessions, to ensure consistency across all project files.



    Recent work
  • Monstarlab

    Sr. Product Designer

    Jun - Oct 2021, New York

    Design lead for consulting firm, focusing on health and wellness. Worked with Lead UX Designer to create critical flows and use customer insights to refine their product experience. Created hi-res visuals and prototypes, partnering with Creative Technologist to create 3-d prototype of exercise machine and tablet to foster VC investment.

  • Patients & Purpose (Part of Omnicom)

    Sr. UX/UI Designer

    Aug 2020 - May 2021, New York

    Leading the visual direction for patient and healthcare professional-focused sites for oncology. Worked with internal designers to create and launch Pfizer web sites.


    Creating wireframes, site maps and journey maps for products that assist patients suffering from blood disorders, diabetes and Multiple Sclerosis for client touchpoints and testing.


    Web sites:
  • Hudson's Bay / Saks 5th Avenue / Saks OFF 5th

    Sr. UX Designer

    Feb 2020 - Jul 2020, New York

    Created and supported a design system including pattern libraries, branding tone and animation style guides, provided guidance documentation for all platforms.


    Design lead for Hudson's Bay Loyalty Program, partnering with product owner to revamp their loyalty experience, based on marketing feedback, cunsumer sentiment, data and testing.


    Part of the UX team for Saks and Saks OFF 5th site revamp. Created wires and prototypes, identified users needs and refined with data and feedback.

    Home page revamp
  • Capco

    Senior Consultant

    Jun 2019 - Jan 2020, New York

    Lead Product Designer for a cross-disciplinary team for a B2B wealth management reporting system for a global financial services firm.


    Involved with the recruiting process, mentoring exceptional talent in the Digital and Innovation Labs.


    Part of the planning consortium, developing ways to identify how opportunities can be funneled to the Labs team.

  • NBCUniversal

    Sr. UX/UI Designer

    May 2018 - May 2019, New York

    Reported to Principal Product Designer, assisted with working through Authentication for Peacock TV, which allows users to have access to content through their cable plan.


    Worked closely with a cross-functional team to update iOS apps for Bravo, USA, E! and Syfy networks.


    Presented project progress to Product team during weekly touchpoints, and ran testing sessions for creation of aggregated content for iOS.

  • The Knot

    Animation Consultant

    April 2018, New York

    Animated interactions and created a series of high-end prototypes for user testing and implementation for "Wedding Planner" App for iOS.

  • Nickelodeon

    UX/UI Designer

    March 2016 - February 2018

    Created prototypes, product features, analyzed test results and created pixel-perfect handoff files for Roku, Web and iOS for Nickelodeon, NOGGIN and Nick Jr.


    Managed Micro-interactions team, ensuring animations were tested, specced and implemented across all platforms.


    Member of the Design Systems team, clarifying our UI guidelines for all platforms to ensure there was parity across our brands.

    Web site and iOS app:
Contact me